We, humans, make 35,000 decisions a day and most of them are to say no and to reject things.
Bad news if you’re in sales and marketing.
In the latest episode of the Not the New Normal podcast, Martin Lucas of Gap in the Matrix and I explore:
When our default position is to say no to the offers we are presented, what triggers a yes response?
Why does so much sales and marketing copy and content get rejected?
And is a pencil just a pencil?
You can check it out below: