Impact Blog

Did you know that the owners of B2B businesses almost always have the same objective? To do more of the work they love by attracting great clients

Too many great businesses aren’t achieving the recognition and success they deserve. This has little to do with their technical ability, which they

5 Reasons Your Email Campaigns are Disappointing. Let’s cut to the chase. The reason why your email campaigns aren’t working is because of one or

We, humans, make 35,000 decisions a day and most of them are to say no and to reject things. Bad news if you're in sales and marketing. In the

There's a lot of noise out there. That much is true. However, what you may not know is, you can ignore most of it. Why? Because your

People are complex. Of that, there's no doubt. However, the way we make decisions isn't. In that, the architecture that triggers and

Research suggests that as much as 95% of buying decisions are made emotionally. It follows that how your customers and clients feel about you is

Establish Yourself as Your Market’s Ideal Partner When you tell your market what you do, you look like everyone else. Show your market what your

If you want to capture your market's attention, you must first capture their imagination. Of the content tools at your disposal, there's none