Research suggests that as much as 95% of buying decisions are made emotionally.
It follows that how your customers and clients feel about you is far more important than what they think.
The crucial question then is, how do you ensure your marketing messages make an emotional impact.
On the latest episode of the Not the New Normal podcast, Martin Lucas and I explore:
- What emotional marketing is and what it isn’t – NB. it’s not more touchy-feely.
- Why brands and businesses are struggling to make the transition from a rational to a more emotional mode of communication.
- How to uncover the truth of why your best clients buy from you and how to use this insight to inject more meaning into your communications so you attract like-minded clients and customers.
You can check out the episode below: