In today’s digital world the buying process is very different to what it once was.
Previously suppliers were brought in at the beginning of the purchasing process to help steer the sale.
Today buyers are already most of the way through their buying process (67%) by the time they reach out to you.
They’ve done their research, spoken to friends, influencers and advisers and identified the service they want. They are now on the look out for the best people to supply it.
Here’s the Problem
During the research phase, buyers rely on content to help drive supplier choice.
However, there’s already more content in the world now than any one could possible hope to consume. And more is added on a daily basis.
Worse, the vast majority of it is ignored.
Not because it’s not good but because it’s not good enough. That’s because producing content that grabs attention is tough.
It demands a deep understanding of your target audience as well as a total grip on the information they will find of value.
This is the challenge that the Sales Sweet Spot was designed for.
Transform Your Marketing
The key principle that drives everything we do is; when you give great insight you get great clients.
We call that information Transformative Insight – ideas that trigger meaningful progress towards your market’s professional and personal goals.
Think of it as the unique lessons you’ve learned during your career that your market will benefit from learning.
It’s the information you know, that they need to know.
Become a Thought Leader
Our job is to help you identify this insight and communicate it to your market in a way that positions you as their perfect partner.
The Sales Sweet Spot approach is a 3 phase process that’s designed to unearth the Transformative Insight you have in-house and activate it to create copy and content that converts into clients.
Phase 1: Discovery
This is the insight gathering phase. Through a series of workshops and interviews we undertake a 360 degree audit of what makes you and your company brilliant. We investigate your people, your principles and the values that drive your business.
We don’t just talk to you. We also talk to your customers. We do this because, we’ve learnt something important over the last 20 years.
Your best clients will tell you everything you need to know to attract people just like them.
Phase 2: Diagnosis
If the Discovery phase is about setting out the pieces of the puzzle, then the Diagnosis phase is about putting the pieces of the puzzle together.
This is the design stage where we take the insights generated during the first phase and create the messaging, positioning and content plan needed to attract your target audience.
Phase 3: Delivery
The Delivery phase is when we execute on the plan. This means putting together a team of highly skilled professionals who excel at PR, social media and digital marketing.
It all depends on what you need most.
Everything we do is bespoke to you. Get in touch today and find out if we can help you find your Sales Sweet Spot.
To find out more about the Sales Sweet Spot approach you can download our complete guide, including case studies by clicking either link.
Alex is our go to marketing consultant. This is due in no small measure to the work he has done for us, transforming our sales and marketing into a smooth running system that continuously generates the leads we’re looking for.alex whitbread, business owner