Gaining the attention of your market has never been harder. Not just because of the noise you’ve got to compete against but because buyers have become adept at blocking the noise out.
What’s the first step to discover my Sales Sweet Spot™?
In the Discovery phase we work together to take a deep dive into your business. We’ll talk to you and your employees, and we’ll consult your clients too. Because you’re an innovator, you probably don’t know how much you know. What’s basic knowledge to you could be revelatory to others. That’s why we need to look inside your head and find the nuggets of gold in your unique approach that you may not even realise are there. And you may not have identified what makes your business so special to your clients. That only comes from reflection and taking an outside view of how you and your business create value.
Why do we need to talk to my clients?
The people making purchasing decisions in your industry are drawn to businesses who understand them. They’re looking for people who have exactly the right experience and expertise to achieve their particular objectives. And they want to feel that their suppliers are driven by similar principles and values.
To be successful in a market driven not just by price, but by emotion, you need to stop selling and start providing evidence that you:
- Understand and empathise with your client’s current situation
- Appreciate the problems they’re facing and have identified the underlying cause
- Have the experience and expertise to take them from where they are to where they want to be
What’s the next step after reviewing my business?
In the Diagnosis phase of the Sales Sweet Spot™, I’ll come back to you with what I call Transformative Insight. That’s the gold we were looking for – the approach that has the power to excite prospective clients to want to work with you and that makes for great media coverage. We’ll develop a plan of attack that ensures you’re fishing in the right pond for the people you want to work with, and that you become the go-to place for insights and commentary on your market.
What happens when I know my Sales Sweet Spot™?
Then we enter the Delivery phase, where we work together to execute the plan, developing and placing compelling content that will raise your profile and attract the type of clients you’ve always wanted. Like everything else about the Sales Sweet Spot™, the plan and delivery is bespoke to you. We’ll work together to execute it in a way that suits your business cycle and market needs. Need more details? Download the Sales Sweet Spot™ guide here.
Would you like to know more?
To download our presentation introducing the Sales Sweet Spot Approach, click here.