My name is Alex Moscow. My job is to help you mine the gold of your experience and expertise and transform it into a personal profile-raising strategy that attracts the people you most want to attract.
Over 2 decades, I’ve crafted an approach that’s helped the founders and owners of brilliant businesses to:
- Consistently generate quality coverage in key media.
- Score 10,000s views for their social media posts.
- Generate new business leads worth £100,000s.
I call that approach the Sales Sweet Spot and I created it to achieve one clear purpose.
To help talented business people like you to establish yourselves and your businesses as your market’s perfect partner.
My Journey to the Sales Sweet Spot
My career began at Bite, one of the UK’s leading PR agencies.
This was back in the early Noughties and I was leading the campaigns for some of the biggest names in tech.
Brands like Toshiba, Samsung, Lycos, BT and McAfee.
My job was to help their CEOs and senior teams to build their media profiles.
That typically meant sitting down on a regular basis and picking their brains.
I knew what the media wanted and had designed a process for examining my client’s thinking, so that we would always achieve excellent coverage.
I remember my work with Samsung in particular.
When I took over the account, the B2B team was at the bottom of the European coverage league table and they were far from happy.
After 6 months, they were at the top.
I realised that the secret to creating compelling content was to stop selling and focus instead on the things that were important to the audience.
This key principle remains the cornerstone of the Sales Sweet Spot approach.
Not All my Work was Plain Sailing
Gaining interest in my less well-known clients was proving more difficult. It’s not that they didn’t have value to add. It was because I wasn’t effectively selling that value to journalists.
Like many PR people, I was focused on news, which came and went, rather than insight, which was always available in abundance.
So, using the same process, I started to develop insight-driven campaigns for all of my clients, and one by one I established them as thought leaders in their industry.
Since then, that process has evolved and today it is a fully-fledged sales and marketing approach, which I’m going to share with you.
My Promise to You
I created the Sales Sweet Spot to empower talented business owners to share their brilliance with the world and gain the success and recognition they deserve.
I created it because I know that the key ingredient to your success is the means to communicate with confidence.
My mission and my promise is to give you that confidence.
Alex showed us how to stand out from the crowd and create meaningful messages that really hit their mark.Dan Pounder, executive vice president