Research suggests that as much as 95% of buying decisions are made emotionally. It follows that how your customers and clients feel about you is … Read more about Is Your Marketing Making an Impact on Your Market?
Find Your Sales Sweet Spot
Every business has a Sales Sweet Spot™ – ideal clients and customers for whom your unique skills, experience, and approach are the perfect fit.
We help you to find your Sales Sweet Spot™, so your marketing has the intensity to penetrate the noise and engage and attract the people who will have the greatest positive impact on your business.
Alex's unique ability to position, highlight and showcase my message and vision is nothing short of incredible.
Toby StewartBusiness Owner
"We could not have written the copy better ourselves, which is a super compliment for capturing and crafting the messages.
Mario BlandiniVP Marketing
Alex showed us how to stand out from the crowd and create meaningful messages that really hit their mark.
Dan PounderExecutive Vice President
"Alex is one of the few PR / Marketing types who understands how to communicate to clients in an effective meaningful way.
Mark StephensSales Director
"We are now entirely focused on our 'special sauce', rather than telling people what we do. Our materials seem to be writing themselves.
"I was continually amazed at how Alex helped express my thoughts and ideas even more well-honed than I could express them myself while staying true to my authentic voice.
Beth SusanneInternational Pitch Coach
"I was immediately impressed by Alex’s tenacity to understand our business and offer clear guidance on how to impact our market.
Neil LaverSales Director
"Alex’s forensic approach has been first class, working closely to research and understand our client differentiation and then turning this into powerful messaging.
Simon King-ClineBusiness Owner
"Alex is incisive, imaginative and inventive. He hones a message with extraordinary ability.
Try our Impact Analyser
Assess your ability to influence your market
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The term 'The New Normal' became popular soon after lockdown. It recognises the post-pandemic world will be different from the one we knew. But … Read more about Will COVID-19 Usher in a New Sales and Marketing Normal?
Our circumstances may have changed dramatically due to the Coronavirus Pandemic, but not everything will be subject to such a drastic shift. While … Read more about Introducing the Not the New Normal Pocast
There's been much debate over the past couple of years concerning the efficacy of content marketing. What started as a Marketing … Read more about Is ‘Content Marketing’ the Problem – Or is it Your Content?