We, humans, make 35,000 decisions a day and most of them are to say no and to reject things. Bad news if you're in sales and marketing. In the … Read more about People Vs Products: Which Should Be at the Heart of Your Sales and Marketing?
Working with Alex has been a godsend! The rigorous process he went through to deliver valuable insights and clear messaging was simply outstanding.
Alex gets to the heart of an issue and makes it relevant for the target audience. We cut through to large Corporates, leading to many more conversations.
Alex's unique ability to position, highlight and showcase my message and vision is nothing short of incredible.
Toby StewartBusiness Owner
"We could not have written the copy better ourselves, which is a super compliment for capturing and crafting the messages.
Mario BlandiniVP Marketing
Alex showed us how to stand out from the crowd and create meaningful messages that really hit their mark.
Dan PounderExecutive Vice President
"Alex is one of the few PR / Marketing types who understands how to communicate to clients in an effective meaningful way.
Mark StephensSales Director
"We are now entirely focused on our 'special sauce', rather than telling people what we do. Our materials seem to be writing themselves.
"I was continually amazed at how Alex helped express my thoughts and ideas even more well-honed than I could express them myself while staying true to my authentic voice.
Beth SusanneInternational Pitch Coach
"I was immediately impressed by Alex’s tenacity to understand our business and offer clear guidance on how to impact our market.
Neil LaverSales Director
"Alex’s forensic approach has been first class, working closely to research and understand our client differentiation and then turning this into powerful messaging.
Simon King-ClineBusiness Owner
"Alex is incisive, imaginative and inventive. He hones a message with extraordinary ability.
Find Your Sales Sweet Spot
Every business has a Sales Sweet Spot™ – ideal clients and customers for whom your unique skills, experience, and approach are the perfect fit.
We help you to find your Sales Sweet Spot™, so your marketing has the intensity to penetrate the noise and engage and attract the people who will have the greatest positive impact on your business.
Struggling to penetrate the noise of your competition?
Discover how to grab your market's attention with our latest guide: How to Tell Stories that Sell
There's a lot of noise out there. That much is true. However, what you may not know is, you can ignore most of it. Why? Because your … Read more about Forget the Noise. Focus on Gaining Permission Instead.
People are complex. Of that, there's no doubt. However, the way we make decisions isn't. In that, the architecture that triggers and … Read more about The Psychological Secrets of Why People Buy
Research suggests that as much as 95% of buying decisions are made emotionally. It follows that how your customers and clients feel about you is … Read more about Is Your Marketing Making an Impact on Your Market?
Establish Yourself as Your Market’s Ideal Partner When you tell your market what you do, you look like everyone else. Show your market what your … Read more about How to Tell Stories that Sell (Our Latest Free Guide)
If you want to capture your market's attention, you must first capture their imagination. Of the content tools at your disposal, there's none … Read more about How to Tell Kick Ass Stories that Convert